Eliad Cohen is a man in motion.
As the founder and face of PAPA Party, the globetrotting series of exuberant celebrations billed as “the most followed gay party ever,” Cohen has already hosted four Pride Month celebrations in London, Spain and his native Israel. On Sunday, you can catch him DJing a morning set at NYC’s Pride celebration before jetting off to Texas to host the closing party at Houston Pride.
For the multi-hyphenate entrepreneur whose work as a model, social media personality and co-founder of the travel platform Gay-ville has earned him the descriptor “Gay Icon,” this month’s kinetic itinerary exemplifies Cohen’s passion for bringing people together in joy and celebration.
It’s also comes after a period in which Cohen has been busy adding “Real Estate Agent” to his long list of titles. Since moving to Miami in 2020 and earning his license, Cohen has established himself as a leader in luxury sales. Now, as the founder and principal of the Eliad Cohen Group at Douglas Elliman, he is channeling his love for connecting with people into guiding them on their real estate journeys.
“When I host parties, I love to see people happy and full of joy,” Cohen said. “It’s the same with real estate. For a lot of my clients, it’s the first time they’re buying a home, so they’re often very nervous. I try to keep it cool and make it fun. Instead of doing five showings in a day with a client, I’ll suggest we do two or three, have lunch and discuss in between. When the journey is more fun and enjoyable, and there’s less stress and pressure, people can make better decisions and get better results.”
Cohen’s own real estate journey began more than a decade ago, when he was living in Madrid and began buying, selling and investing in his own properties. After relocating to Miami in 2020, the onset of the pandemic presented an opportunity to make it a business.
“When COVID hit, my tour and all of my parties were canceled,” he recalled. “So, after sitting at home for 24 hours doing nothing and almost going crazy, I decided to use the time to take the real estate course and get certified.”
Cohen joined the agency of a close friend and quickly leveraged his global network of relationships to build a clientele and close notable deals in the Brickell and South Beach neighborhoods of Miami. Joining Douglas Elliman in 2022, he said, enabled him and his teammates, Alejandra Anzola and Miguel Perez, to “take things to the next level.”
Currently working on The Standard Residences in Midtown, Miami, among other high-profile properties, Cohen anticipates that the market will continue to grow, with companies like Google, Microsoft and Uber opening offices in Brickell.
A longtime advocate for the LGBTQ+ community, Cohen works with the voting initiative Vote Proud and recently co-founded Pride Icons, a limited digital collection of queer-inspired pop art NFTs that benefits LGBTQ+ causes, including GLAAD, The Trevor Project and the Hetrick-Martin Institute.
Looking ahead to weekend’s Pride celebrations, Cohen expressed appreciation for the support and allyship that real estate and other industries have demonstrated on behalf of the LGBTQ+ community—and hope that they won’t limit those demonstrations to this month.
“A lot of brands and companies put out the flag to show their support during Pride month,” he said. “But in the end, it’s about visibility and showing you’re always an ally of the community.”
In other words, keep the party going all year long.