What happens at Resorts World happens all over Resorts World. Any event at the nearly 2-year-old property is typically accompanied by additional programming at restaurants, bars and shops, or broadcast on the 100,000-square-foot hotel tower’s LED screen.
When megastar comedian Kevin Hart returns to the stage at the theater July 6-9, it’s not just a show, it’s the Hartbeat Weekend, with a celebrity poker tournament at the 66th-floor Allē Lounge, a pool party, an afterhours bash at the hidden Jalisco Underground and club performances by Ludacris, Jack Harlow and J Cole. It’s a whole thing.
And when EDC arrives this weekend, it will set up shop on the Strip like never before with Hotel EDC at Resorts World. With an assist from curated experience company Vibee, the music festival and the hotel have partnered to fashion Resorts World into something more than a comfortable place to stay for festgoers.
“EDC hasn’t had a real home on the Strip. This is an extension of the festival,” Pasquale Rotella, CEO for promoter Insomniac, tells the Weekly. “You have hubs all over the Strip but not concentrated, not official. Every year, people are asking me where’s the place to be, where is the hotel to be, what parties on the Strip they should attend, because there’s just so much going on. We’re doing a full hotel takeover.”
Those who’ve booked a weekend stay at Hotel EDC will be stationed in the Hilton tower at Resorts World, and sure, they’ll get cool festival gift bags and access to exclusive pop-up parties on property. But they’ll also be welcomed to a hotel lobby decked out with festival vibes, they’ll have exclusive channels broadcasting special DJ sets in their rooms, they’ll find a dedicated Vibee concierge taking care of their needs and, when they set a wake-up greeting for the morning (or afternoon) after festival fun, it will come from Rotella.
“Those [greetings] will also let them know about special activities happening that day, and there are some health and wellness activities just for hotel guests,” he says. “I actually posted the robe and slippers we’re giving Hotel EDC guests, and it created a bit of an uproar for Camp EDC guests [staying at the festival site]. People were up in arms. So we gave in a little bit and made them available for sale at Camp EDC.”
Brent Freed, executive director of talent programming at Resorts World and Zouk Group Las Vegas, says the property has dabbled with other “takeovers,” but Hotel EDC is the biggest one yet. And while there are plenty of exclusives for those guests, the experience in general is for everyone. “We’re programming [music and entertainment] heavily in our clubs and lounges for those general guests who want a taste of EDC,” he says.
Zouk Nightclub opened on a Wednesday night for the first time this week, and both Zouk and Ayu Dayclub are packed with star DJs like Tiësto, Deadmau5, Kaskade and DJ Snake all weekend long, plus Alan Walker, who opens his new residency at Zouk on May 20.
Plus, Freed says. “We’re really highlighting the art elements of the festival. EDC has been crushing it when it comes to the art experience, everything from the production stages to the moment you walk into the festival and you’re flooded with all the lighting and installations, and we have versions of that on property.”
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